Lessons from Newspapers still apply in the Digital Age
In 1997 we bought a newspaper in Maleny. We spent 10 years writing stories about businesses ... photographing people, designing pages, selling ads and running a family on the side. Those years spent writing & photographing cultivated a love of small business. And it honed our marketing skills.
After The Range News, our passion for marketing needed a new vehicle. And that is when we first dipped our toes into the world of digital marketing. After joining a New York-based marketing company in 2008, we had the opportunity to learn digital strategies from some of the most successful online marketers in the world.
Our business was 100% online, and in a company with a global membership of 40,000 people, we were in the top 15 for sales.
We learned how to build websites that are not only beautiful and responsive in their design, but which can capture leads and build a list of people who are highly likely (at some stage in the buying cycle), to buy from you. It was great. We were getting up to 60 leads a day from our Google Adwords campaign.
Still, we yearned to work for ourselves again.
So we started CustomerGetters. Here, we started off focusing on design. But we quickly realised that nearly everyone needs help with their content as well ... copy writing, messaging and photography — something we knew how to do, since it was our livelihood at The Range News.
That led us to put copywriting, imagery & web design into a single skillset aimed at getting visitors on a site to become customers.
It's a bout leveraging the power of the internet in a way that is easy to implement but elevating and differentiating too. To cap it all off, we found a website creation platform that simplified the design process. SquareSpace gives you everything you need and nothing you don't. It is drag-and-drop simple so there is no need for us, or our clients, to get bogged down in coding complexity.
So that's how we got to be where we are today, and we've never looked back.
Your next step? If your business has a story to tell it deserves a great website. Trust us to paint a picture of your business in the best possible light. Call Tanya on 0400 069 711 or send us an email.