Your Step-by-Step Marketing Roadmap
The right steps in the right order …
We recommend improving your online marketing in a specific order. There’s no point wasting money on expensive monthly SEO, social media or paid search packages just to send traffic to a website that is under-performing. Our step-by-step plan gets your website, social media, SEO & advertising working together in a way that leads to more sales.
Step 1. Discovery Meeting
We interview you to understand your goals and how your current marketing is performing. This will include:
what’s the story behind how you came to be doing what you are doing?
what is the problem that your product solves for people?
what marketing strategies have been successful in the past?
what do you want to achieve from your marketing in the future?
what’s a truly powerful offer we can make?
how can we provide proof you're the best choice (Testimonials, Case Studies, your Brand Story, Photography, Videography)?
how can we tempt the prospect with an irresistible offer?
Knowing what YOU want, specifically, makes it easier for us to align with strategies which can get you there. After this meeting we will also be able to give an indication of costs and a timeline.
Step 2. Research Your Market
We review your current marketing, research your competitors and interview your customers to identify opportunities. This will include:
1) Content Review: where we audit your current marketing materials & search for “sticky language”, missed opportunities & hidden marketing gems.
2) Competitor Analysis: We analyse numerous competitor websites to see what they are doing well. Then, we cherry-pick the best ideas that may work for you.
3) Customer Interviews (& photography/videography): This is the most important step. We want to hear what your ideal customers’ problems are & why they chose to do business with you. Information from these interviews will help differentiate you from your competition so you stand out. This info also provide fuel for potential Testimonials, Case Studies, Capability Statements and Brand Stories.
Step 3. Clarify Your Messaging
Let us help you build a series of sales tools you can use to grow your brand story & get more work. Armed with the research from Steps 1 & 2 we have all the material we need to flow your message through your marketing channels. We can improve existing materials or create new from scratch … brochures, case studies, capability statements, testimonials, brand stories etc.
Step 4. Fix Your Website
Once you have developed a clear message, we’ll map out a high-converting website. We write the content and consider your customer journey and use the tools we created in Step 3 to make a lead generating machine. You can give this blueprint to your web designer or have us build a beautiful website for you.
Step 5. Amplify Your Marketing
We recommend customer-getting methods that we think have the best conversion potential for your situation. They must be relatively quick & easy to implement & have high ROI potential. We can do any or all of this stage for you or help you to implement it yourself.
Step 6. Grow Your Business
This is an ongoing stage where we continue to get people connecting with your brand and buying. We do this by implementing the recommendations, above, specifically by broadcasting through various marketing channels such as:
Social Media Marketing
SEO & more.
So How Long will this Take?
Steps 1 to 5 usually take 4-6 weeks to complete. Throughout the process we will be in regular contact to ask you questions & give you feedback to reassure you we’re on the right path. Step 6 will usually happen in collaboration with you as we all get a deeper & more rounded understanding of your business from every perspective.
What’s the Budget & Timeframe?
In terms of cost it really depends on a range of factors including your goals, your current marketing performance & your budget. After the Discovery Meeting we will also be able to give an indication of costs and timeline.
What are the Benefits to my Business?
You’ll know exactly how to talk about your brand.
Your website will prompt sales & you’ll get more leads.
Your customers will start responding to your brand & marketing.
Your marketing will create a buzz because you’ll know the questions your customers want answered.
You’ll use the right tactics in the right order & stop treading water.
You’ll flow the messaging through all your marketing & avoid fragmentation.
You’ll speak more clearly than your competition so you stand out.
You’ll know you’re doing it right & stop wasting money!
Next Steps …
1. Schedule a Discovery Meeting
Schedule a Discovery Meeting so we can can learn more about your business & figure out how we might help.
2. Create a RoadMap
We’ll create a RoadMap to attract customers, manage your marketing & position your company for success.
3. Grow Your Business
We’ll work the right strategies in the right order to create a buzz, get leads & grow your business.