CustomerGetters’ SEO Success Blueprint
Enough with the SEO Voodoo Already! Despite what you may hear ... 70% of SEO is easy! And if you just get the foundations right you can grab an unfair advantage in your market. In many markets it definitely DOESN’T require continual expensive month-on-month optimisation. But what it definitely DOES require are strong “SEO Foundations” to ground your strategy and help set you off on a good SEO trajectory ... (and leave your competitors in the dust!)
The aim is to send Google the right SEO "signals" for their robots and algorithms ... so they rank your site higher than your competitors for the right bullseye (buying) keywords. So here’s what we do...
Determine Your Bullseye Keywords: We research your business, industry and target market (if we haven’t already). We find out what your customers want, what your business sells and we put the two together by way of a dozen or so carefully chosen bullseye keywords. What we DON’T want are keywords that are so specific they don’t generate enough traffic to actually attract anyone in particular. At the other end of the scale we also DON’T want keywords that are so “general" that they attract “everyone with a pulse” but are impossible to rank for. What we DO want are bullseye keywords that attract actual potential customers, actively looking for your prospective service and ready to buy now.
Create Your Keyword Tree: Based on the Bullseye Keywords of your business and website we build a Keyword Tree for your website. That is, we allocate specific bullseye keywords to specific pages on your site. It’s about organising your website around your products and services and sales themes in a way that Google finds easy to understand … &, crucially, using wording that your customers find compelling. In short we tell Google and your customers exactly what your site is about, in a transparent and appealing way.
Embed Your Bullseye Keywords (On-Page SEO): In this step we embed keywords in your pages based on the Keyword Tree built in Step 3. We get into your website’s “admin area” and “embed” the keywords in the following places (because this is where Google looks):
your Body Copy,
your Headlines (H1-H3) and
your Alt Tags.
But we DON’T “keyword stuff”. It’s about strategically placing keywords within your site’s content and structure to provide the right signals to Google about what the site is about. At the same time it has to read naturally and make sense to a human.
Off-Page SEO: If you have not already done so, we can sign you up for
Google Search Console (Webmaster account)
Google Maps; Google My Business listing etc.
Automated SEO Tracking Reports (optional $10 a month).
Monthly Blog writing & article submission, Review Gathering & SEO maintenance service.
We can analyze your results, provide independent reports on your progress on a weekly or monthly basis & provide updates on rankings & traffic increases for as little as $10 a month.
We can enlist the help of software to spy on your customers as they crawl your site. Hotjar uses heat maps so you can visualise how your customers interact with your site. So you know what they like, and where the roadblocks are.
We can sign you up to directory listings with compelling words and photos. Search engines take into account you and your competitors’ presence in online directories when deciding which result to place at the top in local searches.
Here’s the thing
Many of your competitors are likely neglecting SEO basics. They have the same reservations as you about complexity, time (and overwhelm!). But they aren’t reading this, and they aren’t aware of CustomerGetters SEO Success Blueprint. So they are none-the-wiser to the well-kept secret: That 70% of SEO is easy. So it’s kind of a no-brainer really.
Phone Tanya on 0400 069 711 or email firstname.lastname@example.org to find out more.
How do we do it?
(this SEO work was completed on a SquareSpace site, but we work in other platforms as well)
Connect Goole Search Console: Google Search Console (previously Google Webmaster Tools) is a free service that helps you manage your site's presence in Google search results. Through Google Search Console, you can request that Google index your site, meaning changes you've made will show up in search results sooner. After connecting Google Search Console, you can check Analytics to see which keywords visitors are using to find your site. We also set up your Sitemap.
Connect Google Analytics to site if not already connected
Have you got a Google My Business Listing? If not we help you get one.
Have you got Google My BusinessReviews? If not we show you how to get a flurry of 5-star reviews. Like these … Four x 5-Star Reviews in a couple of days …
Website Name & Tagline: Don’t do this on autopilot & just throw your brand name in these boxes. These boxes tell Google what you’re about. Choose the words you want to be found for! What will your customer type into google? Integrate these words into your Website Title and Tagline.
SEO Panel: Complete it. The majority of users don’t ever populate this area of their site.
Create SEO friendly title formats in Blogging Panel: Change ‘Post URL Format’ to ‘TITLE’ (%t). By doing this, search engines will pick up keywords relating to your post rather than just the date.
Create SEO friendly URL format …
Easy wins: Ensure you have enabled ‘Simple Liking’ and ‘Accelerated Mobile Pages’. turn on simple liking and AMP …
Now for the keyword research. We use Neil Patel’s Ubersuggest tool … https://neilpatel.com/ubersuggest & type in client domain and or obvious keywords to get overview of keyword landscape competition …
Use google search browser to give it’s “Related Searches“ suggestions …
Using “Keywords Everywhere” Google Chrome Extension tool to get related keywords, volumes and other data, so we can rank relevance, volume and competition on each keyword.
Spy on your competitors. Do analysis of nearest and best competitor to see what keywords they are using Neil Patel’s tool …
Add filtered & selected “Bullseye” keywords to a list … edit for relevance and sort by volume …
Optional: Use Google Keyword Planner for “way too many“ keyword ideas to get bullseye ideas we may have missed.
Include keywords in your website’s headings tags; h1, h2, and h3 (where appropriate and not “robotic”). These are words relating to what you want to be found for. Which words will your customers search to find you?
Blog Titles & Excerpts: Again, use keywords where possible. Draw out the most important words from your blog post and include them in the title. Even if you don’t want an excerpt, they’re important for keywords!
Blog Posts: Change SEO Titles and Description on every page to embed relevant keywords.
Pages: You’re probably getting the message now; be strategic with keywords in your page titles and descriptions — on all pages, including galleries and blogs!
Reduce Image File Sizes in tinyjpg.com: Large images will reduce site speed; a key metric google uses for indexing sites. Ensure image resolution is less than 60mp. Helpfully, Squarespace automatically creates varied resized images, however, the have a simple guide for sizing your images.
Name All Images with keywords: Without going too overboard, give each of your images a keyword-heavy name. This is valuable even if you aren’t displaying the captions/titles. Ever searched for your brand on google images? Images are an important way of telling search engines what your website is about. Don’t leave the filename box blank, or leave it with the automatically populated title – use strategic keywords related to your your content. Do this for image blocks, gallery blocks, gallery pages.
Want to see some Proof?
Here are some Screenshots of some of our clients’ dramatic SEO improvement … these results are from the early days of a relatively quick overhaul of their site SEO …
The aim of an SEO Success Blueprint is to get your website to appear in the rankings in position number one for buying keywords, just like our clients, Coastal Landscape Supplies, pictured ...
Importantly we also want the result that Google presents to people, to be appealing to them. So we create titles & meta-descriptions that are actually going to get customers to want to click through to your site.