How to ask for Google My Business Reviews

At CustomerGetters we always encourage people to set up a Google My Business Listing. It’s free, fast and very effective … one of the easiest and most powerful things a small business can do to improve their rankings in Google Search.

This is a what a Google My Business Listing looks like …

google my business.png

How to send people direct to your Google My Business Review Form

(Good news: Google has recently made some changes making it easier to get this link)

The best way to make leaving a review easy for your customers is to give them a simple link to click on that will take them straight to your Google My Business Review area.

1. Search for your company by name in Google.

Add either part or all of your address to your search query and you’ll stand a better chance of showing the knowledge graph for your business.

2. Click on the button “Write a review”.

Click on “Write a Review” …

google review mining.png

3. You’ll see a Google review box has popped up. Copy the URL out of the address bar.

copy your google url (1).png

This will give you a huge URL similar to this …,3,,,

4. Shorten the URL.

It’s a good idea to shorten the URL so it’s more user-friendly. So go to … … and paste the long URL and it will give you a little URL such as


You now have a nice short URL you can send to clients that will send them directly to leave a Google Review.

5. Send to your clients & start getting Google reviews.

Paste the URL into an email (see example email below) and send it out to all of your regular clients and to any new clients you do work for from now on. Phew!

Bonus Tips

  • Please note: the only obstacle to leaving a Google Review for your listing is that your customers will need a Google account to be able to leave one.

  • Make it Easy to Leave Reviews: Your website and social media accounts can be actively showing customers how to leave a review by linking to it.

  • CTA Signature: You could even incorporate a call to action (CTA) on your email auto signature with a link to your Google My Review page.

  • Don’t be afraid to ask clients over the phone if they’d be happy to leave you a review and certainly never be afraid to remind clients if they forget. If you tell them how important it is to you and how proud you would be to have a review from them for the work you did, they’re more likely to take the extra 5 minutes to leave one.

  • Use the shortened URL on your website and in your email signature. You can even create a nice looking button with a “call to action” (leave a review) for people to click.

  • Email the link to your best customers and give them instructions to leave their review. Offer them something in return and give them a deadline to dramatically increase response rate.

A sample email you might send to your good customers …  

Hi [first name], I wonder if I could ask a favour? I noticed we don’t have any Google Reviews yet. If you wouldn’t mind leaving a review it would be much appreciated. In return for your time I will [insert your offer here].

All you have to do is:

  1. click here ...

  2. Write your review.

The one thing is, you do have to have a Google Account (Gmail, YouTube, Analytics or similar).

Thanks in advance. 


Voila! Happy review collecting!

If you have any questions regarding Google My Business Reviews, please leave a comment and I’ll reply ASAP.

Cameron Outridge1 Comment